Penny, which is also known as Penny Market is a famous discount supermarket chain which runs its operations in a number of locations including Austria, Czech Republic, Germany, Hungary, Italy and Romania. The supermarket chain has its corporate home in Cologne, Germany. It provides a diverse variety of items from pastries to wines all under the same roof. Currently, the chain operates about 3,550 stores.
The supermarket chain was founded by Leibbrand Gruppe in 1973. However, it was taken over and now is completely owned by the Rewe Group. The chain has immensely focused on reducing food wastage through its 'extraordinary pieces' programme. In this programme, a mix of varied fruits as well as vegetables is collected from Czech farmers and then sold under Penny Chain. All these products are sold at a minimum of 10 percent discount than the rest of the items to keep it within the Penny range. Depending upon the season, Penny offers pears, garlic, cucumbers, carrots, and potatoes to all its customers under the programme.
The supermarket chain is committed to ensuring the highest quality products with over 250 regional products for all its customers. Moreover, custom brands such as BabyTime, Karlova Koruna, Tanja, Dobré Maso, Butcher's Plate, and Boni are also offered by the chain.
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